BUILDING A LOYAL WEEKLY AUDIENCE

Ariadne Capital’s CEO, Julie Meyer, was keen to communicate regularly with her EntrepreneurCountry Global community, re-enforcing her message that innovative digital ‘Davids’ need to work closely with traditional industry ‘Goliaths’ for both parties to prosper in the new economy. Working with Julie, we devised a weekly format – ECTV – which gave Julie a platform to share news from her community, EntrepreneurCountry, her views and insights, and highlights from their many events. ECTV has been running for over a year now and has become a must-watch event every Monday morning for citizens of EntrepreneurCountry all over the globe.