Creating legacy content from a one-off Event
Dive In is the festival for diversity and inclusion in insurance, a multi-day annual event designed to help the insurance industry get fit for the future, highlighting the business case for diverse and inclusive workplaces, and providing practical ideas and inspiration for how to bring about positive change. We were brought onboard by event organisers Gong Communications to generate a series of legacy learning videos – short, engaging ‘lessons’ curated from the hours and hours of events over the many days – which are available to the whole insurance industry to use in their educational initiatives. Our contribution was part of the effort that won Marketing Week’s Diversity Champion Award in 2016.